If you have a blog or you’ve ever considered opening one, you’d surely have wondered what you should be writing about on your blog. Even after you’ve chosen a niche, you probably still find that you aren’t sure what exactly the source of motivation or ideas for your posts should be. If your niche is entrepreneurship, you might wonder what you’ll be writing about entrepreneurship at regular interval (say once a week) for years without running dry of ideas. It’s a question that bewildered me for a long time and one that I get asked often. I’ve read some bloggers give a one-size-fits-all answer to the question but that only confuse many people they seek to guide. “Write about what you know,” they would counsel. This is good advice, but the problem is many would-be or newbie bloggers don’t believe they know anything enough to be writing about it. They see themselves not as experts who should share “what they know” but as learners. Photo Credit: Fortimbrasvia Compfight cc So instead of the impracticable, one-size-fits-all answer of “write what you know,” I’m suggesting a three-pronged approach that has worked well for me: Write about what you know Write about what you love Write about what you’re learning Write about what you know This is the conventional advice and it works to a large extent. Once you know a thing or two, it’s easy to take it for granted and assume everyone else knows it. Wrong! Believe me, many things you know, do effortlessly and take for granted in your niche are puzzles some other folks wish someone would help them demystify. So you could be that person. I know this because I often get asked some questions I had thought everyone should have an answer for. So anything you know in your niche, however simple it appears to you, is a good topic to write about. Write about what you love In your niche, there would be some topics you’re super passionate about. Write about them. Put your relevant experiences and personality into the writing. It would resonate with like minds. I love simplicity, being vulnerable, showing upand daring one’s fears, and each time I’ve written about them, it’s been well received. We all have some crafts and interests we’re passionate about. Study yourself and find yours. Relate them to your niche and write about them. Let’s say you blog about technology and you love persistence, hardwork and not dreading mistakes, write about them and show how they brought about many technological breakthroughs. Do you love cooking, swimming, watching movies, lifting weight, making beads or travelling? You could easily relate these to your niche and write dozens of valuable posts from them. Write about what you’re learning This is probably the best approach for everyone. If you aren’t confident you know or are passionate about anything so well as to write about it, you surely have one or two things you’re learning in relation to your niche. So write about it. Get books and follow blogs on your niche or lateral to your niche. Consume the valuable contents, ponder over them and see how they relate to your own life and environment practically. If what you’ve learnt is valuable and will help your readers, share it. I did this when I learnt valuable lessons in the movie, 3 Idiots; the book, Steal Like An Artist; my CIPMN contest defense; my TMC essay contest triumph, and many others. And here’s the decisive factor Your blog might bear your name and headshot, but it’s not for you. It’s for your readers. Before you write any post on it, ask yourself if it would help them. What you know, or love, or are learning, has no business on your blog or in your book unless it would create value for your readers and help them solve at least one challenge they have. So live by that!